Lila Luthy
San Diego Zoo socials
San Diego Zoo
The videos below showcase a selection of my work at the San Diego Zoo, where I produced content for an audience of 7M+ followers across Instagram, Facebook, TikTok, Bluesky, X, YouTube, and LinkedIn. I developed a range of social series, from bird highlights and deep dives into individual animals to conservation wins and elephant behavior explainer series. I also created social campaigns around trending animals and coordinated with onsite teams to align content with events and experiences at the Zoo.
Voice over series
A selection from three original series I scripted and narrated, focusing on animal highlights, conservation wins, and elephant behaviors.
Talk Birdy to Me
Developed new series featuring birds with strong visual hooks gaining over 58M views across platforms and highliting new animals on Zoo channels
18.6M views
23.3M views
1.3M views
Beaver Week
Leveraging popularity of beavers on social to create a week long attendance driving social campaign and coordinate with onsite teams to increase beaver appearances at presentations.
Monterey Bay Aquarium Research Institute (MBARI)
The videos below showcase a selection of my work at MBARI. I produced daily content for Instagram, Facebook, and TikTok, continually experimenting with new formats to help grow our audiences. I introduced voiceover, photo swipe, and video swipe content to our social channels and managed multiple social media campaigns. My work supported MBARI’s content goals by helping people build empathy for and connection with deep-sea animals.
Voice over productions
Informational videos showcasing deep-sea animals and MBARI technology
TikTok highlights
Video footage from MBARI's deep-sea library edited in sync with trending audio
3.7M views
6.4M views
6.2M views
MBARI from the Vault
A week long social campaign on Instagram, Facebook, and TikTok with a combined 8.1M reach across all platforms. The harp sponge was featured Last Week Tonight with John Oliver. as a result of this campaign.
Wesleyan New Student Orientation
I wrote, filmed, and edited these videos as part of a broader university project designed to provide students with important information in both written and video formats. The videos were shared with incoming students, incorporated into the orientation portal, and published on Wesleyan University’s website.
General Education Expectations
Explanation of how to fulfill Wesleyan University's General Education Expectations and how to find course designations using Wesleyan's catolog.
Advice For Incoming Transfer Students
Six pieces of information I wish I had known as an incoming transfer student
Student Forums
The what, why, and how of registering for student forums